Iceberg Is Still Cool

Iceberg - A Race Car Innovation Devoured By PR

Back in July I tested a fascinating enterprise business solution called Iceberg on Demand. Iceberg made a bold claim back then that said it would declare war on software. Based on my evaluation then and new feedback from Wayne Byrne, head of the development, I see now a superb innovation ready to come out of beta into the market under full power.

Iceberg Is Innovation Without the Hype

Byrne and his team took years or practical experience developing complete management solutions for business and refined them into a code free platform for creating limitless applications. This innovative service can be either Web based or locally network driven, and in essence it is able to create any stream of actions imaginable. Iceberg is not unlike Coghead (its closest competitor) but even the novice can easily manage projects that otherwise would take days to code or implement with other software. The obvious advantage of Iceberg is monetary and timeliness.

Do You Need Iceberg?

It depends on what your goals are. If you have a business and do not want to spend thousands on different time management or control software, then Iceberg is the best service available. Other services are good for the expert management team to implement, even if complicated, but Iceberg provides the same features and more without coding or advanced programming skills. I simply like Iceberg and I am convinced that such innovative services are what will make the Web the business platform of the future.

What Can It Do?

Iceberg is a complete enterprise class business solution that can literally simplify any task management demand. From human resources and staffing to time management, from customer relationship management to creating workflow processes, there is basically no application beyond Iceberg's capability. I talked with Wayne on several occasions before the ReadWriteWeb article and since and he illustrated how this non-software service can literally emulate services like Twitter even. I guess it is easy to see that I was impressed with this groundbreaking technology.

What Stops You From Seeing the Whole Iceberg?

The focus at Iceberg has obviously been on developing business solutions, and if there is any flaw in the service it is this focus. Ironically, (as I have seen many times) great innovators and engineers can be quite obtuse when it comes to PR and also site aesthetics. The Iceberg site does not convey the value inherent in the service. Unfortunately for Wayne and company, many customers and reviewers would seldom get past their initial impression. The only other negative aspect of this service is that even the no-code implementation Iceberg is NOT a no-brainer (either that or I am not all I was cracked up to be).

Conclusion

Iceberg has been a popular service since mid 2007, but somehow I feel that it is highly underrated as a business application. I suspect this is a function of a low PR budget compared to some and also due to a weak Web presentation. All in all, in a world where everything is judged by design and impact (and also who's who), what chance do real innovations stand? This is an unfortunate reality of the Web as we know it.

If you enjoyed this post, make sure you subscribe to profy RSS feed!